Hive MVP is made by BCG DV founder Henry Vogel and is focused to bring the benefit of accelerator, consulting, and startup together.
With the Hive MVP setup, they are the ones that empowered Startbucks with their major successful app. Starbucks had the issue that they wanted to engage more in mobile, so Hive brought the concept of gamification, and the start up that could help to develop.
The startup was funded by Startbucks plus other companies, with the exclusivity on food industry with Starbucks. And rest is history.
The model will be a subscription base.
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